Retention & Attrition

Families enroll and then leave. We find out why, and it is almost never the reason you were told.

Request an Initial Assessment

The Challenge

former families

Why did they leave after yar 1, 2 or 3?

20-50 Families to interview

Newly enrolled

What actually sold them on your school?

20-30 to understand

at-risk current

Who's likely to leave before renewal?

20-40 you're worried about

That's 100+ conversations, hours on the phone, and no systematic way to know what the real pattern is. Your admissions team is spending time on retention firefighting instead of growth.

How it works

We call and listen. I interview departed families, newly enrolled families, and families you're tracking. Open-ended conversations (not surveys). 30-45 minutes each.
We find the pattern. Where do families actually drop? What story got told about your school vs. what they experienced? What surprised them? What would have kept them?
You get a report. One written diagnostic. Here's what I heard. Here's where the funnel is breaking. Here's what to tell your next cohort differently.

What you get

Interviews with 20-100 families (you choose which cohorts)
Written diagnostic report with key findings and patterns
Delivered within two weeks of interviews complete
Optional follow-up call to walk through findings with leadership

Investment

Cost & Committment

THE SMALL DIAGNOSTIC

$3,000 / $1,500 (after Initial Assessment)

20-35 Family Interviews

You'll focus on one or two family cohorts (either former families, newly enrolled, or at-risk current). Quick diagnostic to answer the immediate question: why did they leave or what's working with the new families.

Timeline: 2-3 weeks for interviews, 1 week for report.

Within one week, you get a written diagnostic report showing where the funnel is breaking and what to change.

THE STANDARD DIAGNOSTIC

$6,000 / $4,500 (after Initial Assessment)

35-75 Family Interviews

You interview across multiple cohorts (mix of former, newly enrolled, and at-risk families). This gives you pattern recognition across your funnel. You see where families actually drop and what surprised them about enrollment.

Timeline: 4-5 weeks for interviews, 1 week for report.

Within one week, you get a comprehensive diagnostic report with actionable insights into retention and recruitment strategy.

THE COMPREHENSIVE DIAGNOSTIC

$9,000 / $7,500 (after Initial Assessment)

75-100 Family Interviews

Full systematic review of your enrollment funnel through family eyes. Deep enough to inform major strategic shifts, not just tactical fixes. You understand the complete customer journey and where your messaging breaks down.

Timeline: 6-7 weeks for interviews, 1 week for report.

Within one week, you get a full diagnostic that typically leads to the Enrollment Sprint or comprehensive funnel redesign.

Request an Initial Assessment